page-template,page-template-full_width,page-template-full_width-php,page,page-id-15711,bridge-core-2.7.1,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode-theme-ver-25.7,qode-theme-bridge,qode_header_in_grid,wpb-js-composer js-comp-ver-6.6.0,vc_responsive



User Experience (UX) Design can be referred to as the process of designing the website interaction with a customer to make their experience better, more efficient, and/or easier to navigate.

“UX design” has many other names and buzzwords:

  • Usability Interface (UI) Design
  • Usability Analysis
  • User Interface Analysis
  • User Interface Design
  • Usability Design
  • Usability Interaction
  • User Interaction Design
  • Wireframes (part of the process)
  • Storyboarding (part of the process sometimes)
  • Prototyping (part of the process sometimes)
  • and probably many others

How does UX design work?
New Wave Marketing is a unique UX design company in that we want to know you and define the best experience your web property, usually your website, application, or landing page, aims at accomplishing. We then analyze what has been done in your space that is working and what isn’t. From there we’ll implement a plan to create a simple and effective “usable” dialogue with your customers. The objective may be to boost your conversion rate, to get more downloads, to convince the customer, to generate video views or whitepaper downloads, or any other number of goals. The possible goals for your web property are endless, but our objective is to get your website/application/landing page to meet your expectations seamlessly.

There isn’t just one way to develop a successful UX design.
There are many ways to transform a brand into a product, and just as many ways to translate that product into a visual and responsive experience for your customer. The “perfect” user interface is one that captivates your consumers and convinces them to make the move you want to be the result of their interaction. There will always be new ideas and changes that can be made, and we like testing the process and fine-tuning it continually. As the digital landscape continues to evolve, and as your customer (and your business) changes, you will have to adapt to the process to work with the shifts of the current environment. Don’t worry, that’s what makes it exciting. And it’s what leads to the remarkable success that our clients benefit from the UI and UX design process.

Interested in optimizing your process to increase and get a better conversion rate/ more clients/ more leads/ more customers/ more downloads/ more fans/ more interactions with your audience? Let’s discuss.